Despite the discount Shane offers, the church representative walks away from the deal. What can Shane most likely learn from this experience?
A) Show less confidence at closing.
B) Engage in longer selling cycles.
C) Focus on individual buying motives.
D) Strive for incremental commitment.
E) Avoid surprises at the close.
E
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Which of the following describes a controlled test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels. B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors. C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services. D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. E) none of the above
Answer the following statements true (T) or false (F)
1. The equivalent units of production for direct materials and conversion costs must be the same. 2. In a process costing system, equivalent units must be calculated separately for materials and conversion costs. 3. Conversion costs include the costs of purchasing and converting raw materials into finished products. 4. In a production cost report, the number of units to account for must always be greater than the number of units accounted for. 5. A production cost report shows only the calculations for the physical flow of products.
Stockholders elect the board of directors who then appoint the officers of a corporation
Indicate whether the statement is true or false
Big and Tall Men's Shop carries men's clothing in larger sizes; this allows the store to ________ other stores
A) align itself with B) differentiate itself from C) cluster with D) affect the store atmosphere of E) converge with