When writing a message offering constructive criticism, one's primary consideration should be
a. identifying who made the error.
b. offering input that could benefit many.
c. getting even for the mistake that was made.
d. none of the above.
B
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In a SWOT analysis, which of the following could you discover as potential inner weaknesses (harmful)?
A. New markets B. Competitor issues C. Damaged reputation D. Cost advantages
The manufacturer of Beats by Dr. Dre headphones decides to advertise in the "lifestyles" sections of big-city newspapers. However, this generates a limited response in sales. Which of the following represents a likely breakdown in the communication process here?
A. The message was decoded incorrectly. B. The message was not received by its intended audience. C. The sender was not clearly identified. D. The message was not transmitted. E. The message was encoded incorrectly.
BeQuick, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, BeQuick is pursuing what type of opportunity?
A. differentiation B. diversification C. market development D. market penetration E. product development
Newman Automobiles Manufacturing is considering two alternative investment proposals with the following data
Proposal X Proposal Y Investment $10,700,000 $580,000 Useful life 5 years 5 years Estimated annual net cash inflows for 5 years $2,140,000 $103,000 Residual value $50,000 $26,000 Depreciation method Straight-line Straight-line Required rate of return 12% 13% Calculate the payback period for Proposal X. A) 5 years B) 4 years C) 9 years D) 8 years