________ are the most common type of sales promotion.
Fill in the blank(s) with the appropriate word(s).
Coupons
Coupons are documents that entitle the customers who carry them to a discount on a product and are the most common type of sales promotion.
You might also like to view...
The part of marketing that relies heavily on interpersonal communication and interaction between buyers and sellers is called
a. Advertising b. Sales promotion if c. Direct marketing d. Consumer behavior e. Personal selling
Variable costs within the relevant range
A) stay constant on a per unit basis as output changes B) increase in total as output increases C) decrease in total as output decreases D) all of the answers are correct
For backward vertical integration into the business of suppliers to be a viable and profitable strategy, a company
A. must be able to achieve the same scale economies as outside suppliers and match or beat suppliers' production efficiency with no drop-off in quality. B. needs to have a wide product line, so it can supply parts and components for many products. C. must have excess production capacity so that it has an ample in-house ability to undertake additional production activities. D. must first be a proficient manufacturer. E. should have a distinctive competence in production process technology and at least a core competence in manufacturing R&D.
Public water systems operators must come as close as possible to meeting the Environmental Protection Agency's standards by using any available technologythat is economically and technologically feasible
Indicate whether the statement is true or false