Explain the various ways that companies can expand internationally. List them in order of lowest to highest risk and investment.
What will be an ideal response?
The alternatives are:
1. Global outsourcing: using suppliers outside the country to provide goods and/or services.
2. Importing, exporting, and countertrading: buying foreign products for domestic resale, selling domestic products outside the country, or trading for goods.
3. Licensing or franchising: allowing a foreign company to distribute a good or service for a fee, or allowing a foreign company to use a brand name and organizational know-how in return for a fee and percentage of profits.
4. Joint venture: allying with a foreign company to start a new enterprise together in a foreign country.
5. Wholly owned subsidiary: buying or starting a foreign subsidiary.
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Calculate the percent increases for each of the following selected balance sheet items.?Year 2Year 1Cash$ 569$ 448Accounts receivable2,2342,337Merchandise inventory1,0621,071Plant assets2,4322,138Bonds payable1,1641,666Equity2,7772,894
What will be an ideal response?
Typically, the most radical change involves ______ actions on the part of leaders and their firms.
a. proactive and incremental b. proactive and reactive c. reactive and incremental d. proactive and discontinuous
What is a USP? When would a marketer use a USP strategy?
What will be an ideal response?
Annette sells store fixtures such as clothing racks, wall shelving, and storage units. In developing her ________ for a prospect, Annette uses the square footage of the prospect's retail store to predict profit as well as return on investment if her fixtures are purchased.
A. business proposition B. customer profile C. FAB D. sales call objective E. marketing call