The method of consumer segmentation that is based on population characteristics is:
A) demographics
B) psychographics
C) geographic
D) polygraphic
A
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FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service, they are acting upon ________
A) loyalty B) relationship marketing C) customer perceived value D) share of wallet E) customer lifetime value
The communications gap can be reduced by managing customer expectations.
Answer the following statement true (T) or false (F)
By the time BMW and Mercedes-Benz entered the mini-SUV market, there were many competitors, sales had peaked, and profits were declining. These firms entered the market during the ________ stage of the product life cycle.
A. leveling B. maturity C. growth D. decline E. introduction
Which of the following is NOT true for the writer of a call option?
A) The maximum loss is unlimited. B) The maximum gain is unlimited. C) The gain or loss is equal to but of the opposite sign of the buyer of a call option. D) All of the above are true.