We have done an RFM analysis on our customer data. John Smith has a score of "5 1 1." This means that John:
A) has ordered recently, and orders a lot when he orders.
B) hasn't ordered recently, but orders a lot when he orders.
C) has ordered recently, but doesn't order a lot when he orders.
D) hasn't ordered recently, and doesn't order a lot when he orders.
E) None of the above is correct.
B
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