A company that has developed a successful local product or brand cannot implement an adaptation strategy
Indicate whether the statement is true or false
FALSE
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McDonald's, Subway, and Jiffy Lube are all examples of ________
A) voluntary chains B) retailer cooperatives C) franchises D) category killers E) power centers
Full product cost includes both nonproduction costs and production costs required to satisfy customers
Indicate whether the statement is true or false
In marketing, an exchange refers to
A. buyers and sellers trading things of value so that each is better off as a result. B. two people bartering products and services for other products and services. C. the money paid by a consumer for a product or service. D. updating or replacing a nonprofitable product in hopes of generating more revenue. E. replacing a noneffective form of advertising for a more effective one.
All of the following are helpful in evaluating the effectiveness of advertising except:
A. past sales. B. responses to coupon offers. C. salespersons' salaries. D. consumer surveys by research organizations. E. current sales.