In acquiring brands some companies use their name as a(n) ______________________ but keep the local name for loyal customers.
a. Sub-brand
b. Fade-in brand
c. Endorsement brand
d. Fade-out brand
c. Endorsement brand
Business
You might also like to view...
Specialty products are consumer products and services that customers generally buy ________
A) to conduct business B) frequently and immediately C) based on ready availability D) without making comparisons E) with minimal effort
Business
In an outsourcing decision, avoidable fixed costs are irrelevant
Indicate whether the statement is true or false
Business
An individual's moral values and central, value-related attitudes clearly influence one's business behavior.
Answer the following statement true (T) or false (F)
Business
Most courts recognize oral change orders in construction contracts
Indicate whether the statement is true or false
Business