A marketing plan is
A. a plan that contains the necessary operational decisions.
B. a marketing strategy plus the time-related details for carrying it out.
C. a target market and a related marketing mix.
D. a marketing strategy.
E. a marketing program.
Answer: B
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Minority business angels account for what percentage of the total angel population?
a. 4.5% b. 10% c. 15% d. 25%
A firm's demand data from the last two quarter is displayed in the table. Use a three period moving average to forecast demand for July
Month Demand January 154 February 148 March 214 April 180 May 225 June 246 A) 206 B) 217 C) 223 D) 226
Cherokee Cable Corporation sells heavy wire cable to large construction companies around the country. Customers pay shipping from a central warehouse in Dallas. Recently, a new competitor in Atlanta has been taking away some of Cherokee Cable's southern customers. If Cherokee Cable wants to compete in those distant markets but not increase the cost of its product to other customers, it will probably switch to
A. freight absorption pricing. B. specifying "F.O.B. Dallas" in its contracts. C. zone pricing. D. uniform delivered pricing. E. None of these would help Cherokee Cable Corporation with its problem.
Answer the following statement(s) true (T) or false (F)
1. The number of cases in a sample is the sample size. 2. If n = 20, and 5 appears 4 times in the variable being examined, the rel. f of 5 for that variable is .25. 3. If n = 20 and f = 4 for the value 2, the relative frequency of 2 is 5. 4. A count of how many times a value and all values below it appears in a variable is the cumulative frequency. 5. A frequency table consists of only simple frequencies.