Government sources of information provide more detailed information than market research
firms do.
Indicate whether the statement is true or false
FALSE
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Which of the following best describes a situation when penetration pricing should be used?
A) when the product has a strong competitive advantage B) when a large segment of the customer base is price-sensitive C) when the perceived quality depends on price D) when there is a little chance of competition in near future
When a firm sets out to plan, implement, and control sales force activities, it is undertaking ________
A) sales territory structuring B) sales management C) team selling D) transactional selling E) performance objective setting
A popular method to measure lifestyles and tie them to geography is called?
a. Instrumental and terminal value analysis b. Family life cycle geocoding c. PRIZM Clusters d. Personicz® Lifestyle Geoclusters e. C and D above
Burglar alarms, fire alarms, and security cameras improve internal control
Indicate whether the statement is true or false