A popular method to measure lifestyles and tie them to geography is called?
a. Instrumental and terminal value analysis
b. Family life cycle geocoding
c. PRIZM Clusters
d. Personicz® Lifestyle Geoclusters
e. C and D above
E
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________ is a sampling technique in which an element cannot be included in the sample more than once
A) Bayesian approach B) Sampling with replacement C) Sampling without replacement D) Simple random sampling
A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. It has found that customers who change residences are three times more likely than customers who do not move as frequently to buy tables, fax machines, and decorative products but are no more likely to buy jewelry or footwear. By using data analysis to determine which promotion to target to customers who have recently moved, this catalog retailer has engaged in ________.
A) customer retention B) customer acquisition C) customer abandonment D) customer accrual E) market basket analysis
The exclusive right to sell a product within a certain geographic area is called a
A) leasehold. B) franchise. C) patent. D) copyright.
Registering a domain name of another party's trademarked name or famous person's name in bad faith is called cybersquatting
Indicate whether the statement is true or false