When marketing managers consider the alternative differentiation possibilities and determine what differential advantages are to be emphasized and communicated to the target customer, they are engaging in:
A) brand equity.
B) brand positioning.
C) product positioning.
D) product development.
C
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Periodic price audits are completed at retail stores to ensure that the
A. prices are lower than the competition. B. extent and cause of scanning errors are identified. C. product is priced consistent with the company's pricing policy. D. prices are high enough to cover costs. E. retailer is not engaging in horizontal price fixing.
Organizations must decide if they are going to have a ______ philosophy or a longevity philosophy.
A. evaluation B. assessment C. performance D. seniority
Identify and briefly provide examples of the most common drivers of industry change.
What will be an ideal response?
Which of the following should be done during the establishing rapport step of the networking interview process?
A. Clearly state the purpose of the meeting B. Keep the contact informed about one's job search C. Deliver the one-minute self-sell D. Ask for additional contacts