Use the following persuasive strategies when audience members agree with you:

excite audience emotions, provide a personal role model, and advocate a course of action.
Indicate whether the statement is true or false


True

Communication & Mass Media

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Positionality refers to

a. one’s social location within an intersecting web of socially constructed hierarchical categories. b. one’s specific geographic location in terms of latitude and longitude. c. one’s sense of belonging and security within a matrix of social groups. d. one’s orientation to context within socially constructed systems.

Communication & Mass Media

A brand's "gestalt" is:

a. Another term for an item's tagline b. All of a product's individual identity elements taken together c. A term for television ads d. How the public perceives a product's image

Communication & Mass Media

Ashley grew up in a poor neighborhood with parents who struggled to pay their bills. She was even homeless for several months as a child after her family was evicted from their apartment. As an adult, Ashley makes enough money to live comfortably, but she has a fuller understanding of socioeconomic class due to her experiences as a child. Ashley's perspective on class is an example of ____

A) standpoint B) self-serving bias C) person-centered perception D) cognitive schemata E) constructivism

Communication & Mass Media

What are the two approaches to gathering information about your audience? Give specific examples of each

What will be an ideal response?

Communication & Mass Media