A brand's "gestalt" is:

a. Another term for an item's tagline
b. All of a product's individual identity elements taken together
c. A term for television ads
d. How the public perceives a product's image


b

Communication & Mass Media

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Throughout mass media history, what political systems with top-down governances have been most common?

A) Authoritarian B) Democratic C) Republican D) Sovereign

Communication & Mass Media

Which of the following is NOT true about online advertising?

a. many commercial Web sites do not feature advertising. b. businesses are still figuring out a sustainable income model for online content. c. online advertising offers more opportunities for precise audience targeting than traditional advertising. d. ad robots can eavesdrop on online conversations to analyze what type of ad to send to a consumer.

Communication & Mass Media

Explain what it means to add interest through facial expression to reflect tone.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Researchers Eagly and Carli believe that the term __________ conveys more effectively than “glass ceiling” the complexity and vaiety of challenges that women face in trying to get promoted to top positions in organizations.

A. Green Maze B. Purple Haze C. Labyrinth D. Brick Ladder

Communication & Mass Media