When we can experience the referent of a word through our senses:

i.e., by touching, tasting,
hearing, smelling, or seeing it, the word is described as being ________.
Fill in the blanks with correct word


concrete

Communication & Mass Media

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Why are outcome objectives considered the most valuable in connection to an organization’s goals?

a. Outcome objectives measure changes in audience size. b. Outcome objectives measure changes in audience behavior. c. Outcome objectives can be measured more easily than other categories of objectives. d. Outcome objectives represent the consensus of the organization’s values.

Communication & Mass Media

Leaders who seek to inspire exceptional performance display which leadership style?

A. exchange-based leadership B. socio-emotional leadership C. transactional leadership D. transformational leadership

Communication & Mass Media

Which of these is a term for copying a tape?

A. editing B. dubbing C. sampling D. auditioning E. none of these

Communication & Mass Media

The thesis statement of the speech is always the ____.

A. short mission statement B. purpose of your speech C. audience outcome D. central idea of your speech

Communication & Mass Media