Why are outcome objectives considered the most valuable in connection to an organization’s goals?

a. Outcome objectives measure changes in audience size.
b. Outcome objectives measure changes in audience behavior.
c. Outcome objectives can be measured more easily than other categories of
objectives.
d. Outcome objectives represent the consensus of the organization’s values.


b. Outcome objectives measure changes in audience behavior.

Communication & Mass Media

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How does the electronic monitoring of employee communication in organizations fit clearly with classical aspects of workplace communication?  Discuss issues of content, direction, channel, and style of communication. 

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A speaking outline is brief and is for the speaker's use alone. It contains citations and __________ prompts

Fill in the blanks with correct word

Communication & Mass Media

In the five stages of listening, receiving __________.

a. causes you to focus on the speaker rather than on what you plan to say. b. deals only with verbal messages. c. is the same as hearing. d. ends with accepting the message the speaker sends.

Communication & Mass Media

When you hear an ad promising a “lifetime warranty” on a product and doubt whether or not the offer is “for real,” you are using critical listening to evaluate the message’s ______.

a. plausibility b. source c. argument d. evidence

Communication & Mass Media