In a brief essay, explain why video games are considered by many to be a new form of mass media. Use specific examples.
What will be an ideal response?
There are a number of examples that students might use to answer this question. These include the following: Video game consoles are media content delivery devices, video games have characters that become significant cultural icons, video games are a new venue for advertising, online video games have become social communities, video games can generate as much or more revenue as blockbuster movies, and video games are seen as part of the synergy for major media franchises.
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In Burke’s dramatistic analysis, “ratio analysis” means examining the
a. ratio of ethos to pathos b. relative significance of each pentad unit c. relative significance of text to graphics d. ratio of physical units to thematic units e. relative significance of categories to units
According to Knapp, all relationships go through specific stages of growth at the same rate and in the same manner
Indicate whether the statement is true or false
According to Watson and Noble, what is the basis from which a campaign’s evaluative planning decisions can be made?g
a. the campaign’s selected strategies b. the campaign’s impact on target audiences c. the campaign’s intended behavioral effects d. the campaign’s overall goals
Empathy is:
a. anger about a situation b. trying to understand what someone else is experiencing (page 151 left) c. being upset at others d. sympathy towards a situation