American credit card companies would like to offer their services to people in a country in East Africa. However, they are finding it difficult because of language barriers and infrastructure challenges. These issues are related to which of the following questions about market segmentation?
A. Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed?
B. Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?
C. Do the people in this market segment have access to sufficient financial resources?
D. Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
E. Is the segment readily identifiable and can it be measured?
Answer: A
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