The two types of package labeling in common usage today are:
A. informational and persuasive
B. promotional and nonpromotional
C. functional and persuasive
D. government-mandated and seller-controlled
E. motivational and required
Answer: A
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The Magnuson-Moss Warranty Act does not require a seller or lessor to make an express written warranty
Indicate whether the statement is true or false
Unlike advertising, public relations
A. is considered a human resource function. B. supports promotional efforts by generating free media attention and goodwill. C. accounts for a greater increase in marketing spending. D. converts mass media advertising into direct marketing. E. should not be considered part of the marketing area.
Engine Components, Inc., a manufacturer of vehicle parts, refuses to sell to Fix-It, Inc., a national vehicle service firm. Engine Components convinces Greasy Motor Parts Company, a competitor, to do the same. This is
A. a group boycott. B. an exclusive-dealing contract. C. a price-fixing agreement. D. a tying arrangement.
A salesclerk at Sparkle Jewelry Store observed a customer remove a ring from a display case and put it in his pocket. In most states, Sparkle A)can reasonably detain the customer for suspicion of shoplifting
B)cannot detain the customer but can alert the police. C)cannot detain the customer but once the customer leaves the store, the salesclerk can make a citizen's arrest. D)cannot detain the customer but can sue for conversion.