What is an intranet? What are the benefits of an intranet? How can PR professionals use an intranet to support employee relations efforts?

What will be an ideal response?


An intranet is the Internet used specifically inside an organization, closed to the outside Internet community. It allows larger organizations the capacity to coordinate or communicate across departments and locations, centralizing information and interconnectivity. Intranets can carry a wealth of information for organization members, including employee newsletters, tutorials, press clips, project information, employee benefits information, and policies and includes conferencing functions and multimedia. For the PR professional, the Intranet provides for faster communication, wider distribution, and greater efficiency than many printed and electronic media. User interactivity is a growing trend in company Intranets.

Communication & Mass Media

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Joe was reading a public service announcement (PSA) about drug use. When reading the PSA, Joe carefully evaluated the messages and engaged in conscious scrutiny of the arguments. We could say that Joe was a. elaborating

b. using the central route to persuasion. c. using the peripheral route to persuasion. d. priming.

Communication & Mass Media

"Empowerment" is a contemporary phrase for appointing key people to management positions

Indicate whether the statement is true or false

Communication & Mass Media

Truthfulness in communication is an ethical consideration because

a. there are few consequences if you are not truthful. b. others expect messages to be truthful. c. individuals are rarely truthful. d. truthfulness is the only ethical consideration in communication.

Communication & Mass Media

Running a marathon, using a DVR, and playing Halo are all examples of informative speeches about

a. process. b. objects. c. actions. d. concepts.

Communication & Mass Media