All of the following are keys to success when managing a SDLC project except ________.
A. create a work breakdown structure
B. adjust the plan via trade-offs
C. manage development challenges
D. create a prototype
E. estimate time and costs
Answer: D
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A major advantage of a ________ strategy is that if the product fails, the company has not tied its reputation to the product
A) blanket family name B) licensing C) separate family brand name D) category extension E) brand revitalization
Which of the following statements concerning founders is false?
A. Founders' benefits from early coalitions are likely to be modest. B. Founders are the strongest veto players in a coalition. C. Successful founders have extensive networks. D. All of these are true statements.
Fred's, a national supermarket chain, sells its own brand of items across all categories. Such items are considered ________ brands
A) national B) manufacturer's C) private D) extended E) licensed
What percentage of startup businesses start without any formal investment?
a. 98% b. 75% c. 50% d. 24%