Explain what constitutes an "attention getter" and provide an example of one.

Fill in the blank(s) with the appropriate word(s).


Answer will vary

Communication & Mass Media

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You know your friend Raoul has just lost his grandmother, with whom he was very close. However, when he tells you how sad the funeral was, you cannot detect any nonverbal cues that reflect grief. Identify what kind of message Raoul is sending and discuss whether you would give more weight to his verbal or nonverbal cues.

What will be an ideal response?

Communication & Mass Media

The four phases of Aubrey Fisher's model of group communication are orientation, conflict, emergence, and _____

a. reinforcement b. attitude c. hierarchy d. assumption

Communication & Mass Media

The mass media are said to direct people's attention to issues, people, and other subjects through a process called status conferral

Indicate whether this statement is true or false.

Communication & Mass Media

If corporate social responsibility efforts promote a business as a good neighbor but its business practices have historically ignored pollution at its manufacturing plants, what degree of risk is this business taking?

a. no risk b. serious risk because hypocrisy, or any hint of it, can seriously damage CSR efforts and corporate reputation c. medium risk because it is possible something catastrophic could occur at a CSR promotional event d. minimal risk because most people don’t pay that much attention

Communication & Mass Media