If corporate social responsibility efforts promote a business as a good neighbor but its business practices have historically ignored pollution at its manufacturing plants, what degree of risk is this business taking?
a. no risk
b. serious risk because hypocrisy, or any hint of it, can seriously damage CSR efforts and corporate reputation
c. medium risk because it is possible something catastrophic could occur at a CSR promotional event
d. minimal risk because most people don’t pay that much attention
b. serious risk because hypocrisy, or any hint of it, can seriously damage CSR efforts and corporate reputation
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Miles and Farouq just met at work, but both men get the feeling that they might become good friends. Illustrate their probable friendship trajectory using the Rawlins Model of Adult Friendship Development.
What will be an ideal response?
During the ad development process, an advertiser puts images representing scenes from the commercial in a document along with descriptions. Her aim was to get an idea of how the ad would look once it was produced. What is the output of this process called
a) Storyboard b) Appeal c) Illustration d) Copy platform
Choose an example of bottom-up effects regarding the creation of community
a. The mainstream U.S. American education rarely covers marginalized racial groups' culture and history. b. A company is willing to hire people with different cultural backgrounds c. An individual organizes occasions in which people from different cultures can get together d. The U.S. media fosters the image of racial segregation in certain areas (e.g. people of color in inner cities and white people in suburban area)
Describe how the roots of social media can be traced back to the telegraph.
What will be an ideal response?