According to the text, a speaker may increase his or her credibility by _____.

A. speaking only about topics in which he or she is expert
B. telling the audience about his or her related skills, talents, and experiences
C. motivating the audience to respond
D. hiding any related knowledge or experience with the topic


Answer: B

Communication & Mass Media

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A study that attempts to explain why a radio program about the death of an attractive young woman is more popular with audiences than one about a male soldier who deserts his unit on the battlefield would be an example of ______.

A. critical theory B. structural/functionalism C. uses and gratifications D. two-step flow

Communication & Mass Media

Tim and his roommates were huddled on couches in their dorm's common room. The heat

was out and they were trying to stay warm while watching the football game. Tim missed a touchdown while the rest of the guys were going crazy. "It's so cold in here, I totally missed it," he said. What barrier to listening is Tim experiencing? a. sidetracking b. stage?hogging c. physiological distractions d. physical distractions e. factual distractions

Communication & Mass Media

Which dialectical tension concerns our wish to disclose information while maintaining our privacy?

A. connectedness versus autonomy B. predictability versus novelty C. certainty versus uncertainty D. openness versus closedness

Communication & Mass Media

When we look to the image of ourselves that others reveal to us through the way they treat and react to us, this is the concept of the ___________

Fill in the blank(s) with correct word.

Communication & Mass Media