Under the _________ advertisers must have a reasonable basis, in advance, for all verifiable product claims made
a. industry guides
b. trade regulation rules
c. prior substantiation doctrine
d. Lanham Act
c
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And those who examine media systems against various cultures' "ideal" systems are ________
a. post-positivists b. critical cultural researchers c. normative theorists d. interpretive theorists
Which of the following is an example of categorical brainstorming?
A. Thinking of all topics you can in a pre-determined amount of time. B. Consulting a list of articles on a topic in Lexis-Nexis. C. Using "events", "people", and "places" to think of topics. D. Borrowing a topic from a friend or classmate.
Our mothers or some other adult in our lives taught us as small children
a. to ask "So what?" and "Who cares?" b. to always question authority c. to "be good and do right"
Which of the following can give an impression of being angry?
a. ?Harshness b. ? Breathiness c. ?Weakness d. ?Nasality e. ?All of the above