And those who examine media systems against various cultures' "ideal" systems are ________
a. post-positivists
b. critical cultural researchers
c. normative theorists
d. interpretive theorists
c
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To determine success of a new product, sales figures before and after the campaign were compared to ascertain the campaign's impact. Which component of planning does the scenario describe?
a) Evaluation b) Objective c) Strategy d) Tactics
Publicity is news about a client, product or service that appears in the time or space that media reserve for "copy"—news, features or editorial content—or for "programming" in broadcasting
a. True b. False
Illustrate six ways to use language that will create a supportive rather than an antagonistic environment.
What will be an ideal response?
Briefly demonstrate how social media differs from traditional media.
What will be an ideal response?