According to cultivation theory, the mass media “homogenizes” media consumers, making them think in similar ways and have similar values as those they view. This is known as ______.

A. encoding
B. symbolic ideology
C. mainstreaming
D. resonance


C. mainstreaming

Communication & Mass Media

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Secretary of Commerce _______ appeared in one of the first experimental television broadcasts in 1927

a. John F. Kennedy b. Herbert Hoover c. Franklin Delano Roosevelt d. Dwight Eisenhower

Communication & Mass Media

When Keri wanted Ben to stop talking, she averted her eyes and turned her back. The

function of this behavior was to ________. A) display emotion B) regulate interaction C) adapt D) illustrate

Communication & Mass Media

Morgan wanted to convince her listeners of the health risks from chewing tobacco. She explained in

detail the story of a young man who contracted cancer and, after a series of operations, lost most of his lower jaw and tongue. The evidence had an impact on the audience. What kind of evidence is it? A) anecdote B) testimony C) document D) enumeration E) common knowledge

Communication & Mass Media

Speeches about __________ typically are demonstration or "how to" speeches which seek to take the audience through a practice step by step

a. objects b. processes c. events d. concepts

Communication & Mass Media