Secretary of Commerce _______ appeared in one of the first experimental television broadcasts in 1927

a. John F. Kennedy
b. Herbert Hoover
c. Franklin Delano Roosevelt
d. Dwight Eisenhower


ANSWER: b

Communication & Mass Media

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Increased interpersonal interaction decreases the possibility of

conflict. Indicate whether the statement is true or false

Communication & Mass Media

__________ are often referred to as subordinate points or

supporting points. a. Central ideas b. Topical points c. Subpoints d. Transitions

Communication & Mass Media

In what part of a speech are you likely to first hear the thesis?

A) Transition B) Conclusion C) Introduction D) Body

Communication & Mass Media

Why do most scholars and practitioners believe it is best to have only two or three objectives in a strategic PR plan?

a. to allow management to add their own objectives to the plan b. to provide more focus and discipline to the planning process and avoid overwhelming the plan c. to keep the plan flexible and fluid d. to achieve management buy-in and support

Communication & Mass Media