The primary concern of the media planner is to:
A. ensure that the budget is large enough to pay for the various media chosen for the campaign.
B. reach the largest possible number of persons in the advertising target for each dollar spent.
C. ensure that the words and illustrations used in the ad are meaningful and appealing to the target market.
D. ensure that the choice of words and illustrations used are appropriate for the choice of medium being used.
E. execute a successful ad campaign without going over the budget.
Answer: B
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Georgeson Emergency Care Hospital uses the step-down method to allocate service department costs to operating departments. The hospital has two service departments, Administration and Information Technology (IT), and two operating departments, Emergency Room and Intensive Care. Service Department Operating Department AdministrationIT Emergency RoomIntensive CareDepartmental costs$13,340$15,805 $597,700$396,240Employees45 14283Computers44 6546 Administration Department costs are allocated first on the basis of employees and IT Department costs are allocated second on the basis of computers. Required: Allocate the service department costs to the operating departments using the step-down method.
What will be an ideal response?
Which of the following statements is true of ethical principles?
A. Ethics remain the same irrespective of the country or industry. B. The personal code of ethics does not play a role in business decisions. C. Most people have common views on ethical and unethical practices. D. Ethical principles are often easy to determine. E. Ethical principles can change over time.
Barron Co's current ratio is 2:1 . Which of the following transactions would normally increase Barney's current ratio?
a. Purchasing inventory on account b. Borrowing money by signing a long-term note c. Collecting an account receivable d. Purchasing land for cash
Individuals born between 1965 and 1978 form a group called:
a. tweens. b. Generation X. c. baby boomers. d. Millennials.