The three major strategies mass media businesses use to be successful are:
a. increasing profits, competing against other media organizations, and finding new revenue streams
b. maximizing profits, constructing audiences, and reducing risk
c. maximizing profits, pleasing consumers, and expanding to other countries
d. none of the above
b. maximizing profits, constructing audiences, and reducing risk
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Practical problems with Internet research include everything EXCEPT
a. sampling and representation b. obtaining participant approvals c. establishing the authenticity of research participants d. finding enough data e. understanding ethical implications
When you carefully consider your style choices you're influencing your audience's perception of your speech, therefore style choices are manipulative and should be avoided.
Answer the following statement true (T) or false (F)
A(n) __________ is a plan designed to achieve a particular
goal. a. strategy b. thesis c. mission d. outline
A question that requires you to understand the material well enough to identify the information even when it is phrased differently than you read or heard it is called a _________________-level question)
Fill in the blank(s) with the appropriate word(s)