A question that requires you to understand the material well enough to identify the information even when it is phrased differently than you read or heard it is called a _________________-level question)
Fill in the blank(s) with the appropriate word(s)
Answer: Comprehension
Communication & Mass Media
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Disc jockeys (DJs) played records aimed at local audiences in a format similar to a jukebox
a. True b. False
Communication & Mass Media
Public Relations practitioners around the globe must choose the tools and media pertinent to reach their target audiences
a. True b. False
Communication & Mass Media
This U.S. media company generated $43.7 billion in revenue. It is considered the largest media company in the United States
a. Walt Disney b. New Corporation c. Viacom d. Times Warner
Communication & Mass Media
An accurate and unbiased description of the reasons why it has become necessary to take public relations actions is known as _____________
A) evaluative research B) goal setting C) team building D) a planning grid E) a situation analysis
Communication & Mass Media