A question that requires you to understand the material well enough to identify the information even when it is phrased differently than you read or heard it is called a _________________-level question)

Fill in the blank(s) with the appropriate word(s)


Answer: Comprehension

Communication & Mass Media

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Disc jockeys (DJs) played records aimed at local audiences in a format similar to a jukebox

a. True b. False

Communication & Mass Media

Public Relations practitioners around the globe must choose the tools and media pertinent to reach their target audiences

a. True b. False

Communication & Mass Media

An accurate and unbiased description of the reasons why it has become necessary to take public relations actions is known as _____________

A) evaluative research B) goal setting C) team building D) a planning grid E) a situation analysis

Communication & Mass Media

This U.S. media company generated $43.7 billion in revenue. It is considered the largest media company in the United States

a. Walt Disney b. New Corporation c. Viacom d. Times Warner

Communication & Mass Media