Which of the following is not an advantage of sales promotions?

a. Jump-starting sales
b. Building brand equity
c. Retaining customer loyalty
d. Supporting retailers


b. Building brand equity

Communication & Mass Media

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When Gail met Ingrid, see noticed that she seemed nervous so she decided that Ingrid was timid. Ingrid doesn’t see herself that way at all. They have a difference in ______.

a. reaction b. idea c. perception d. analysis

Communication & Mass Media

A speaking outline is brief and is for the speaker's use alone. It contains citations and __________ prompts

Fill in the blanks with correct word

Communication & Mass Media

A college chess club has nicknamed themselves “the players” because they play chess so well, but also because they like the idea of suggestive double entendre. They have built lots of suggestive innuendo in their interactions, saying things like “I guarantee I can mate you” or “what's your favorite position,” which have meanings both for chess and for sex. According to symbolic convergence theory, when club members come up with a new way of continuing this idea, they are using ______.

A. a rhetorical vision B. dramatizing C. fantasy chaining D. symbolic convergence

Communication & Mass Media

At a minimum, the advocate of a policy proposition must define the specifics of the change in belief sought by the proposition

Indicate whether the statement is true or false.

Communication & Mass Media