Answer the following statement(s) true (T) or false (F)
1. Research shows that a group’s interaction patterns clearly affects the group’s success.
2. Sincere speakers blink between 10 and 20 times per minute.
3. Females consistently give more eye contact than males.
4. In a study of physically attractive people, it was found that they are considered to have less credibility than their less attractive counterparts.
5. An endomorph is a person who is tall, thin, and fragile.
1. True
2. True
3. True
4. False
5. False
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________ is the number of different people exposed to a single message
a. Reach b. Frequency c. Tactic d. Strategy
Short phrases do not make for good transitions
Indicate whether the statement is true or false
When adapting a persuasive message to different audience’s latitudes, one has to be careful about changing his or her advocated position too much lest they _____.
a. be seen as less credible b. be accused of flip-flopping c. misjudge the audience’s latitudes d. be seen as being too ambiguous
The PR manager of an NGO wants to spread awareness about the ecological dangers of using plastic bottles. She also wants to let the public know about the steps taken by the NGO to resolve this issue
Which marketing tool will be useful for the PR manager? a) Public service announcement b) Product placement c) Satellite media tour d) Audio media release