The PR manager of an NGO wants to spread awareness about the ecological dangers of using plastic bottles. She also wants to let the public know about the steps taken by the NGO to resolve this issue

Which marketing tool will be useful for the PR manager?
a) Public service announcement
b) Product placement
c) Satellite media tour
d) Audio media release


a

Communication & Mass Media

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Cassidy (2001) and other scholars have found what with regard to parents working (via the Internet) from home?

a. Working from home may cause role conflict and strain b. Working from home is correlated with more positive evaluations of parenting ability c. Working from home creates a better relationship between parents and children d. Working from home allows time to develop a wider face-to-face social circle e. All of the above

Communication & Mass Media

Your text states that "you cannot not communicate." This means that

A) the author of your text has poor grammar skills. B) all communication is intentional. C) people will interpret your actions, even when you don't intend to send a message. D) if you refuse to answer a question, sooner or later someone will pry the answer from you. E) two negatives are not always a positive.

Communication & Mass Media

Carrie realizes she needs to become a better listener. What is the first thing she needs to understand about listening if she wants to improve?

a. Listening is much less demanding than speaking. b. Listening is not a passive activity. c. Listening is the physical part of hearing. d. Listening is actually quite a simple process.

Communication & Mass Media

When Horace Engdahl delivered a speech at the Stockholm Concert Hall explaining why Bob Dylan was receiving the 2016 Nobel Prize in Literature, what kind of speech did Engdahl deliver?

A. a speech of presentation B. a speech of introduction C. an after-dinner speech D. a celebratory speech E. a memorial speech

Communication & Mass Media