Private Ears are earphones that a person with limited hearing can use to hear the television without turning the volume up full blast. That way, other family members with normal hearing can watch the television at the appropriate volume for them. Private Ears is using _____ segmentation.
A. usage-rate
B. demographic
C. geodemographic
D. competitive
E. benefit
Answer: E
You might also like to view...
Which of the following documents provided by a seller represents freight?
A. bill of lading B. letter of credit C. invoice D. insurance policy
The majority of retail operations are operated as part of a larger network.
Answer the following statement true (T) or false (F)
When a corporation wants to raise funds by issuing new stocks or bonds, it generally uses the services of _____.
A. an investment banker B. a commercial lender C. the Securities and Exchange Commission (SEC) D. the New York Stock Exchange (NYSE) E. an over-the-counter derivatives market
The book mentions that organizations should develop quantitative measures of success. Which of the following are characteristic of quantitative measures?
A. They are specific in nature. B. They are tied to the strategic or financial goals of an organization. C. They are not easy to develop. D. They can be difficult to implement.