The ________ refers to the priority of issues to be discussed in mediated sources.

A. media landscape
B. media environment
C. media agenda
D. media selection


Answer: C

Communication & Mass Media

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The My Press Needs campaign wanted to ______.

A. maintain sales B. double sales C. triple sales D. stop declining sales

Communication & Mass Media

______ is the term describing the integration of mass media, computers and telecommunications

a) Horizontal Integration b) Convergence c) Vertical Integration d) Disintermediation

Communication & Mass Media

Which of the following is a challenge males typically face in academics?

A) Compared to same-aged girls, boys have more energy and less impulse control so they are less likely to adjust to early school contexts. B) Boys are viewed as being less able than girls to use the logic required for complex mathematics. C) In accordance with masculine socialization, males have more pressure to be self-reliant and are less likely to ask questions. D) Males have less school athletic opportunities since federal law has mandated equal money and support to female athletes under Title IX.

Communication & Mass Media

"You shouldn't talk like that to me," is an example of a relational theme

Indicate whether the statement is true or false.

Communication & Mass Media