What are the six types of reasoning?
What will be an ideal response?
example, analogy, sign, testimony, cause, narrative
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When a speaker is rated as being more attractive, it can have a positive influence on persuasive effectiveness by:
a. increasing liking which increases perceptions of credibility b. increasing perceptions of expertise c. increasing perceptions of similarity d. increasing perceptions attitudinal similarity
Network affiliate television stations:
a. pay the network to be an affiliate. b. send a portion of local advertising revenues to the network. c. are paid by the network to carry network programming. d. are usually owned by the network.
There is no easy answer to the problem of balancing Type I error and Type II error, but power analysis to help researchers deal with this issue
Indicate whether the statement is true or false.
Advertising promoted “consumption communities” which replaced:
a) industrialization; b) societies of leisure; c) ethnic bonds; d) the industrial age; e) social cohesion