______ are largely unconscious mental representations that shape how we think and act in a given situation.
A. Social identity
B. Selective avoidances
C. Scripts
D. Internalization
C. Scripts
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Online educational programs offered by the University of Phoenix are an example of _____________
a. revolutionary products/services b. collective products/services c. additional services d. supplementary services e. core products/services
Which of the following is true regarding the laws that place limits on marketing activity?
A. Strict enforcement of existing laws and heavy penalties could have far-reaching effects on the macro-marketing system. B. Managers who ignore consumer attitudes may cause new laws to be enacted or existing laws to be modified. C. Laws set the minimum standards for ethical behavior as defined by a society. D. Some existing laws may need to be modified or enforced more carefully, instead of adding new laws. E. All these statements are true.
The focus of the analysis of human resource management and strategy is on:
A) the skills and knowledge level of the firm's employees. B) the capabilities and character of the management team. C) the capabilities and potential of the firm's employees. D) All of the above.
Alix is a salesperson who receives an annual salary of $18,000 paid semimonthly plus commissions of 5% of the retail price of each unit he sells which is paid on the final pay date of the month. During his first month of employment, he sold four units for a total of $1,000 and requested a 5% draw against his $15,000 monthly minimum sales, in accordance with his employment agreement. How much
should Alix receive in his gross pay for the end of his first month? A) $800.00 B) $1,250.00 C) $1,550.00 D) $1,750.00