Online educational programs offered by the University of Phoenix are an example of _____________
a. revolutionary products/services
b. collective products/services
c. additional services
d. supplementary services
e. core products/services
e
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Kelly sells women's accessories. Her prospective buyer is smiling and is eyeing the samples Kelly brought with her to the sales presentation. The buyer's legs are uncrossed, and her arms are relaxed. What should Kelly do?
A. Continue as planned with the sales presentation B. Thank the buyer for her time and leave C. Assume the buyer will never enter the conviction stage D. Stop her planned presentation and reduce sales pressure E. Use open-ended questions to determine the buyer's objections
People must satisfy their basic lower level needs before progressing to higher level needs
Indicate whether the statement is true or false
What is the primary justification marketers use for conducting recognition and recall tests?
A. Researchers find that recalling an advertisement has a strong link to purchasing a product. B. People have unfavorable views of advertising and are unlikely to purchase advertised products. C. Consumers tend to enjoy participating in these tests and are likely to purchase the products as a result. D. People are more likely to buy a product they have seen advertised than one they have not seen advertised. E. There is a strong link between advertisement recall/recognition and word-of-mouth communication.
Bondi Corporation makes automotive engines. For the most recent month, budgeted production was 1,500 engines. The standard power cost is $3.10 per machine-hour. The company's standards indicate that each engine requires 9.3 machine-hours. Actual production was 1,800 engines. Actual machine-hours were 15,860 machine-hours. Actual power cost totaled $51,593.Required:Determine the rate and efficiency variances for the variable overhead item power cost and indicate whether those variances are unfavorable or favorable.
What will be an ideal response?