List the four causes of poor listening discussed in your textbook.
What will be an ideal response?
not concentrating; listening too hard; jumping to conclusions; focusing on delivery and personal appearance
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Diverting attention to other issues is an example of which of the following myths of political correctness?
A. “Culture is static” B. “Stereotypes are built on truth” C. “Progress is progress” D. “We’re all making a big deal out of nothing”
As head of the PR department, Jones was in chargeof pitching news releases to various media agencies
To calculate the overall expenditure of the company, management needs to know the number of news releases that were sent out andto which daily newspapers, weekly newspapers, and trade publications over the past year. They also need to know how many releases were successfully published. What method should Jones employ to accomplish the desired result? a. Measurement of production b. Measurement of message exposure c. Measurement of audience attitude d. Measurement of audience action
Maslow's Hierarchy of Needs identifies which of the following needs?
a. love, social belonging b. safety and security c. communication satisfaction d. two of these
Which of the following shows how media impact economics?
A. health campaigns B. coupons C. political ads D. books