Aristotle felt that an appeal based on the speaker's character was the most powerful form of persuasion
Indicate whether this statement is true or false.
TRUE
Communication & Mass Media
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Among the techniques used for audience analysis are demographics, geodemographics and psychographics
Indicate whether this statement is true or false.
Communication & Mass Media
Personalization works to the advertisers’ disadvantage since it is difficult to target ads precisely
a. True b. False
Communication & Mass Media
____________________ speaking involves little or no formal preparation on the part of a speaker
Fill in the blank(s) with correct word
Communication & Mass Media
According to Schutz, oversocial individuals cannot stop themselves from getting involved and
communicating with others. Indicate whether the statement is true or false
Communication & Mass Media