Explain several reasons that a customer might find a relationship with a company to be beneficial
What will be an ideal response?
A central reason that a customer may seek a relationship with a company is the added value he or she may receive. This value may come in higher levels of customer service, better discounts and promotions, or loyalty programs. A customer may also seek out a relationship in order to reduce anxiety in the purchase and repurchase processes. Many companies also create a sense of belonging for their customers, particularly those companies who work to bring their best customers together on Web sites and through social events.
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Regarding impairment of intangible assets, which of the following statements is incorrect?
A) Impairment occurs when the fair value of an intangible asset is less than the book value. B) Intangible assets are impaired when there has been a permanent decline in the value of the asset. C) Intangible assets with an indefinite life are tested for impairment annually. D) If any impairment occurs, the company records a loss in the period in which the intangible asset was acquired.
Your text suggests that business acquisition of a new brand is most common in the ________ industry
A) real estate B) luxury services C) packaged goods D) retail E) hotel
Clichés are _____________ phrases
a. long b. unclear c. worn-out d. incoherent
Avey Corporation had $275,000 in invested assets, sales of $330,000, income from operations amounting to $49,500 and a desired minimum rate of return of 7.5%. The rate of return on investment for Avey Corporation is:
A) 8% B) 10% C) 18% D) 7.5%