Explain why break-even analysis is a useful tool for marketers
What will be an ideal response?
A break-even analysis shows the minimum number of products at a given price a company must sell to stay in business; calculating the break-even point at various product price points can help marketers set a product price that will provide a profit.
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______ learning occurs when all of the trainees sign in to a particular learning management system, such as Blackboard, where their instructor then interacts with them.
A. Classroom B. Synchronous distance C. Job Instructional training D. On-the-job training
When negotiating with Brazilians, remember that they are more individualistic than people of other Latin American countries
Indicate whether the statement is true or false.
Which type of venture primarily has a social market impact and social venture mission?
a. traditional venture b. social purpose venture c. social consequence venture d. enterprising nonprofit venture
Which of the following is a common cause of new-product failures?
A. The company tries to follow an organized new-product development process rather than using a faster and more spontaneous "race-to-market" approach. B. The product fails to offer the customer a unique benefit. C. The company delays putting the product on the market until it develops a complete marketing plan. D. The managers worry too much about the competition. E. All these answers are correct.