One disadvantage of direct-to-customer channels is that
A. they require producers to shift many marketing functions to others.
B. this approach makes it hard to achieve coordination among the required marketing activities.
C. most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors.
D. they make it more difficult to get information about changing needs of the market.
E. None of these answers is correct.
Answer: E
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The unexpired cost of a plant asset is referred to as its
A) depreciable cost. B) carrying value. C) accumulated depreciation. D) original cost.
John and Joan are both 68 and retired. Their children have long since left home and now have families of their own. Which stage of the family life cycle are John and Joan likely to be in?
a. full nest I b. full nest II c. full nest III d, empty nest I e. empty nest II
The Fifth Amendment protects individuals against:
a. self-incrimination by testifying against oneself b. self-reporting to regulatory agencies c. incrimination by other persons d. cruel and unusual punishment e. none of the other choices
By using the Internet and automatic-response software agents, GE reduced the cost of customer service calls from $5 per call when done by phone to ________ per electronically answered call
A) $2.50 B) $1.00 C) $0.20 D) $0.05