A sincere apology and a promise to help are the quickest ways to calm an angry customer.
Answer the following statement true (T) or false (F)
True
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As the manager of an organization that is attempting to build a marketing information system (MIS), you have been informed that an MIS is built upon three fundamental information sources
The sources are ________, marketing intelligence activities, and marketing research. A) external records and documents B) databases found on the Internet C) consultant reports D) internal company records E) secondary data from government sources such as the Better Business Bureau
Answer the following statements true (T) or false (F)
1. The task of summarizing the flow of physical units is one of the four steps involved in the preparation of the production cost report. 2. The number of equivalent units for direct materials and conversion costs must always be equal. 3. The weighted-average method determines the cost of equivalent units of production by accounting for beginning inventory costs separately from current period costs. 4. The equivalent units of production for transferred in units are always 100%. 5. Cost amounts that are transferred out of one department become the transferred in cost for the next department.
Accrual accounting requires frequent, ongoing changes in estimates
Indicate whether the statement is true or false
Monsanto just came out with a new genetically modified seed that it believes will increase crop yields. The seed has been modified to withstand drought, and it kills insects that frequently feed on it. This is important especially because insects have begun developing a tolerance for many of Monsanto's genetically modified seeds already out on the market. Because these seeds are new to the market, Monsanto wants to engage in a major integrated marketing communications campaign. It knows that it will have to convince farmers about the advantages of its new seeds and invites some of its major customers to its laboratory to see how the seeds are created. The scientists inform the farmers during the visit about how the seeds will increase their crop yields. This is most likely an example ofÂ
A. public relations. B. advertising. C. buzz marketing. D. sales promotion. E. personal selling.