Consider the following description of the critical argument in

Dow, B.J. (1989). The function of epideictic and deliberative strategies in presidential crisis rhetoric. Western Journal of Speech Communication, 53, 294-310.

"In this essay, I attempt to describe the different functions performed by instances of crisis rhetoric that are products of different situations. I argue that 1) study of crisis discourse should be informed by an understanding of the differing exigencies that give rise to it, 2) different crisis situations call for different rhetorical responses, and 3) the most fruitful way for critics to analyze crisis rhetoric is to begin with an understanding of how the rhetoric functions to respond to the exigence of the situation" (p. 295)

From what rhetorical tradition is this argument framed?

a. The rhetorical tradition
b. The social tradition
c. The cultural tradition
d. The critical tradition


Answer a,

Communication & Mass Media

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This is the most basic unit of measurement for a commercial and is total number of exposures to a commercial:

a. hits b. gross impressions c. reach d. both A & B e. both B & C f. all of these g. none of these

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Communication scholars have developed three different models that can be used to analyze interactions: the action, interaction, and transaction models. What elements do these models have in common? How are they different? Although the transaction model is the most complete and widely used, consider situations in which it might be useful to analyze an interaction using either the action or interaction model; and identify two different examples, justifying your choices.

What will be an ideal response?

Communication & Mass Media

Perform the temperature conversions. 150 K = ____oC

What will be an ideal response?

Communication & Mass Media