What are the primary responsibilities of the board of directors? What do corporate officers manage?
What will be an ideal response?
The major responsibilities of the board of directors are to set company goals and develop general plans (or strategies) for meeting those goals of the corporation. The board of directors is responsible for the firm's overall operation as well as appointing corporate officers. The corporate officers help the board to make plans, carry out the plans, hire employees, and manage day-to-day activities.
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Which of the following statements is true of the impact of the economic recession on consumers' mindset?
A. Consumers have begun to shift from a cautious spending approach to a cutting back mentality. B. A majority of consumers have started to act on impulse and buy whatever they desire to buy. C. A large number of consumers are opting to buy rather than rent homes, cars, and clothes. D. Consumers have begun to reevaluate their paradigm or the way they look at products.
Viral marketing is a form of direct marketing where a company advertises its products through multiple channels simultaneously to spread the word as fast as possible to the maximum number of people
Indicate whether the statement is true or false
In high-technology companies, there is an inordinate focus on the technology and product features rather than the customer and the benefits sought because:
A) products sell better with focus on technology than with focus on customers. B) high-technology companies are usually founded and run by engineers. C) these companies invest huge amounts in innovation and have the ability to create entire product classes. D) they believe that customers are not aware of the technological innovations that they are capable of.
Networks are mutually beneficial alliances that are generally governed by the law of
A. Reciprocity. B. Supply-demand. C. Risk-reward. D. Brooks' law. E. A squeaky wheel.