When using a visual aid, where should the speaker look?

A. facing the screen or visual aid
B. in any direction, so long as you point at the visual aid when appropriate
C. at the audience
D. with their back to the audience


Answer: C

Communication & Mass Media

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In a public-relations presentation, the speaker should anticipate and prepare for criticism by

a. vehemently defending the position of his/her organization. b. ignoring potential objections and remaining positive. c. explaining the organization's plan more in more detail. d. acknowledging and counteringpotential objections and problems.

Communication & Mass Media

Cultures that are high in institutional collectivism ______________ people who make decisions based on the group’s interests.

a. reward b. punish c. tolerate d. exclude

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_________________ are words applied to the image on the screen that convey information to the viewer, including opening and closing credits and superimposed writing.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The self-centered follower has the group’s goal at heart

A. True B. False

Communication & Mass Media