Where is a good place for the bottom line in e-mail?
a. at the bottom (or end) of the document
b. near the bottom of the document
c. in the subject line
d. none of the above
c
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________ occurs when customers gather information from a retailer's channel and buy products from a competitor's channel.
A. Channel integration B. Omniretailing C. Automated retailing D. Channel expansion E. Channel migration
Benchmarking has become a powerful tool for increasing a company's ________
A) product mix B) mass appeal C) employee training services D) distribution channels E) competitiveness
Warren opened a new computer store in town. When customers purchase a computer from his store, they automatically receive an extended warranty, free in-home installation, access to Warren's 24-hour technical support team, and in-store software training classes. By offering all these things, Warren is most likely trying to
A. discourage ritual consumption. B. encourage an internal information search. C. stimulate problem recognition. D. reduce a new customer's cognitive dissonance. E. increase a new customer's cognitive dissonance.
Walmart's supply chain features clusters of stores around distribution centers, which facilitates
A) high transportation costs. B) frequent but inexpensive replenishment at the stores. C) rapid design cycles from their R&D group. D) sharing of information with suppliers.