A major difference between public relations and marketing is that ________
A) the focus in marketing is on selling the organization's image; in public relations the focus is on selling an organization's service above all else
B) there virtually is no difference between the two
C) the focus in public relations is on marketing an organization; in marketing, it's on selling a service or product
D) the focus on value rather than price is the province of marketing; in public relations it's on price rather than value
C
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Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved into classes such as deodorants, shampoos, and cosmetics
Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________. A) competitive points-of-parity B) competitive points-of-difference C) category points-of-parity D) category points-of-difference E) competitive points-of-presence
A smurf attack involves three participants: a zombie, an intermediary, and the victim
Indicate whether the statement is true or false
Words that join words, phrases, or clauses within a sentence are called:
A. prepositions. B. conjunctions. C. appositives. D. interjections.
Which of the following represents a common way to manage capacity in the service sector?
A) appointments B) reservations C) changes in staffing levels D) first-come, first-served service rule E) "early bird" specials in restaurants